The Blog

In-Person Conferences are Back- Here’s how to Rock Your Next One!

The flight to Nashville is booked. Hotel room reserved. It’s literally been years since my last conference, so I’m SUPER stoked to attend The Business Made Simple Summit coming up!
You may have noticed already, but conferences are back!
Annual events are going hybrid as we cautiously step out into this post-Covid world and people are signing up in force to attend live and in person again.
Since it’s been a while, for this month’s blog I thought it would be fun to share some ideas about how to get the most value from your next conference experience.
Here are my top 5 Tips for rocking your next conference:

Get ready to squeeze every last drop of goodness out of the experience…

 

1) Buddy Up

Connect with fellow attendees prior to the event!
Who else that you know is going? Is there a way to reach out to those you don’t know beforehand? Try a shout-out on social media platforms like LinkedIn to see who else might be planning to be there. The more connected you feel to your fellow attendees the more comfortable you will feel. (and the more fun you’ll have!)
It can be so helpful to have a go-to friend or wing person to attend the event with. It makes everything more fun, plus you have another set of eyes and ears to soak everything in.

Consider making happy hour plans or dinner plans with fellow attendees to compare notes and share stories from the day. It can be easier to meet new folks when you’re not flying solo. Get yourself an event buddy. Share your goals and who would be a good contact for you, and then rock that next event as a team!

 

2) Don’t forget your business cards or…

The traditional business card is not dead. But, yours better stand out.
These days it can be as easy as scanning a quick QR code or transferring data directly from device to device, but there is still something to be said for putting a physical representation of you and your business into someone’s actual hand.
Be sure your cards are updated and all the info is current including any emails, phone numbers, or website urls.
You can also check out a range of options that let you create a digital landing page for your data so people can easily scan and upload your info to their device. For that, check out apps like

My newest preferred move is to have a QR code on my physical cards that directs people to your digital business card for the best of both worlds.

 

3) Prep your ‘One-Liner’

Here comes that dreaded question… “So, what do you do?”
You’ll have about a hundred opportunities to share a little about what you do at these things so it’s worth brushing up your ‘One Liner’.
That’s that one or two-breath intro to what you do that should both intrigue people and help position you as a qualified guide for folks that have the problem you solve. It’s easy to get bogged down in lingo or put people off by making the story all about you.
You see, they are asking about you, but really they are asking what problem you might be able to solve for THEM. We care about others, but we tend to remember people by what problems they can solve for us.
Try this…
Come up with a go-to answer as a response to “What do you do?” that works in three parts.
Problem. Solution. Result.
Tell them exactly what problem you solve, how you solve it, and what result occurs in a few sentences or less. Make the problem engaging and something you can FEEL. Keep the solution short and easy to understand. Then tell them what great thing happens next as a result.

You’ll be memorable, and engaging, and you’ll be giving away your business cards faster than the wait staff can hand out bacon-wrapped dates!

 

4) Establish your key objectives

These events can feel like a whirlwind. It can be like drinking from a firehose!
Be sure you take a moment before the conference (and at the beginning of each day) to identify and write down some key objectives for your time there. It can be easy to miss BIG opportunities because you simply failed to anticipate them.
It’s been said that “Luck is the combination of preparation and opportunity”

Take a few minutes to write down your goals for the event and then share them with your conference buddy so you can both be looking out for each other and helping one another achieve as much as possible and share in the high-five moments!

 

5) Lean into the social opportunities

I get it… Not everyone is automatically social. For those introverts, this can be the hardest part of any conference. There is a ton of unstructured social time at conferences and you can easily miss out on it if you’re not mentally ready to lean in to the opportunity.
A HUGE part of the conference experience is making new connections. This can be a tremendous opportunity to form new partnerships and collaborations, get support from more experienced peers, and form bonds that last a lifetime.
Embrace your inner extrovert and get out there! Be the guide and look for ways to help others around you. Have a bite with someone new at lunch. Make those plans for the evening gatherings. Check the local event calendars and find something fun to do with your new conference friends!

You’ll be glad you did, and you can bet opportunities will flourish from the experience if you embrace it with the mentality of a guide looking to help others win the day.

 

Whether we feel ready or not, conferences are BACK but don’t worry… everyone else feels a little rusty at these too. Embrace the discomfort and the opportunity with these tips in mind and you’ll get the most out of your next conference.

Keep feeding the flow!
-Paul
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Using the Power of Story to Set Goals

guide book

Use story to accomplish your goals

I remember the first time I arrived in the Pacific Northwest as a 20-year-old kid just trying to figure out how to keep himself alive much less run the premiere whitewater extreme race on the West Coast.

One of the many jobs that landed in my lap along with The Oregon Cup, was to kayak to the start line of the Canyon Creek Extreme Race to run timing for the event.  This meant I had to somehow get myself and a synchronized stopwatch not just to the biggest waterfalls on the river, but safely start over 40 racers and then run the course for the first time blind, and solo.

I remember the moment I started the final racer.  I had been too occupied with getting accurate times and managing the event it hadn’t struck me until that moment.  I was going to have to run the biggest waterfall I had ever done for my first time all alone.

Everyone else was well downstream.  I closed my eyes and imagined every stroke.  I imagined the sensations, the timing, the balance and tension I would need inside my boat.  I imagined the mist rising up to hit my face as I fell toward the pool below bracing for impact.  Every. Single. Detail was there with vivid realism, to the point where it felt like I had already run the drop.

At the highest levels of sport, athletes and coaches have long been harnessing the power of the human mind for elite performance. We often hear about athletes visualizing their moves and outcomes before they compete.

Years ago, as a wilderness guide and action sport coach teaching people to run waterfalls in kayaks, I started having my athletes run training sessions in their minds just as I had at the big race. They would ‘practice’ sticking the moves they needed to win, or simply survive.

By creating something the human brain engages with, you create the potential for action. By telling a goal-focused story, you practice sticking the moves you need to win too.

Creating a detailed goal story can help reveal someone’s why, and what truly motivates them. It’s a great tool for strategic planning, and can help bring partners together toward a common goal.  (Even if they never intend on running a waterfall in their lives)

Give it a shot. A simple story could change your course for 2022 or maybe even your whole life!

As for my first big waterfall… each stroke fell into place on the slow approach to the lip.  Soon the stark horizon line sank lower and lower beneath the front of my boat until I could see into the depths below.  With one giant stroke and tightly held breath, I came crashing down into the pool at the bottom of the drop with a victory cry I’m pretty sure they could hear all the way to the finish line!  Phew!  Made it…

 

Visit: https://mailchi.mp/tributarycoaching/the-goal-story to create your very own Goal Story!

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Coaching your Team inspires them to take flight

Everyone has heard of the Wright Bros, but very few remember hearing the name “Samuel Pierpont Langley.” The reason why could surprise you. It could also be the thing that helps your business do something you never thought possible. Take flight!

“Public interest was high. Experts were eager to contribute. Money was readily available. Armed with every ingredient for success, Samuel Pierpont Langley set out in the early 1900s to be the first man to pilot an airplane.

Highly regarded, he was a senior officer at the Smithsonian Institution, a mathematics professor who had also worked at Harvard. His friends included some of the most powerful men in government and business, including Andrew Carnegie and Alexander Graham Bell. Langley was given a $50,000 grant from the War Department to fund his project, a tremendous amount of money for the time.

He pulled together the best minds of the day, a veritable dream team of talent and know-how. Langley and his team used the finest materials, and the press followed him everywhere. People all over the country were riveted to the story, waiting to read that he had achieved his goal. With the team he had gathered and ample resources, his success was guaranteed. Or was it?

A few hundred miles away, Wilbur and Orville Wright were working on their own flying machine. Their passion to fly was so intense that it inspired the enthusiasm and commitment of a dedicated group in their hometown of Dayton, Ohio. There was no funding for their venture. No government grants. No high-level connections. Not a single person on the team had an advanced degree or even a college education, not even Wilbur or Orville.

But the team banded together in a humble bicycle shop and made their vision real. On December 17, 1903, a small group witnessed a man take flight for the first time in history.”

So how in the heck did the Wright brothers manage to beat the better equipped, far better funded and even better educated team of Langley’s?

It wasn’t just by chance. The Wright brothers and Langley both were regarded as highly motivated. Both had a robust work ethic. Both had sharp scientific minds. There were in pursuit of precisely the same goal, yet only the Write brothers were able to inspire those around them and truly lead their team to develop a technology that would change the world. Only the Wright brothers chose to coach their team to victory rather than manage them. It’s important to not just lead your team, but inspire them. By framing their interactions as collaborative coaching exchanges and starting with “why” they succeeded where Sam Langley did not.

If you’re interested in learning to coach your team, be it business or sport, rather than simply manage them; reach out for a complimentary free session. We look forward to sharing the key concepts that will change how you look at leading team forever.

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International Best Seller Status Unlocked. We hit #1 on Amazon!!!

“Activate Your Life” launched on October 23rd, 2018 and almost instantly went to the top of the list on Amazon. We hit #1 in the Self-Help category across the United States, Germany, Canada, UK, Australia, and others. The book rose to #5 overall on Amazon for non-fiction and was #70 in the entire Amazon store. How did we do it?

“Many hands make light work…” The organizers and publisher of the book were able to collaborate and leverage the marketing power and collective creative genius of this amazing community of coaches across the globe. With the coordinated efforts of many motivated people working together we were able to reach more people and affect more lives with our work. Everyone benefits especially those who buy the book and start putting it to use in their lives and businesses.

 

Check out our top 5 tips for getting your book to #1 on Amazon after you click the link above to pick up our book! 😉 Shameless we know…

 

1) Combine efforts for HUGE impact

A group of motivated coaches makes for an amazing team. Even great coaches need help at times avoid the pitfalls of procrastination. (Check out our vlog post on eliminating procrastination)

By working as a team with regular check ins and deadlines to hit we all felt the pressure to take action month by month. When it came time to actually launch the book we were able to work as a team to promote and market the book and push it out to all of our networks. Yes we were able to combine our collective talents and strengths developing the project, but having that coordinated push on a specific day was essential to satisfying Amazon’s algorithms.

 

2) Go global

By collaborating with authors and contributors around the world, we were able to reach #1 across several categories in several countries! You can find our book on the shelves of some very unique corners of the world. Because of the range of time zones we were working from, it allowed us to keep the downloads and purchases flowing. It’s helpful to have people working the grass roots ground effort around the clock. We live in a global community. There are like-minded people wherever you go. Seek them out. Sit with them. Share stories. Build that community!

 

3) Treat it like sex

Yeah I said it…because it’s true! You want to have the launch of the book be part of the process not the start of the process. Creating anticipation and taking your time to fully appreciate the value of the build up makes for a far better experience and improves your odds of success. By documenting the process with things like videos, live social media posts and blog posts celebrating milestones along the way you keep people aware and engaged with your project. They are along with you for the ride, so when it’s time to hit that purchase button for the book or a launch party invite they feel a vested interest in your success. Get a close circle of book reviewers ready to review the book too. You’ll likely be able to get a copy of the book to reviewers in time for them to read a good portion of the book so they are ready to write an authentic review on launch day increasing the chances other people will choose it.

 

4) Give it up

Purchase “Activate Your Life” today!

Amazon’s algorithm works on an hourly cycle. In order to rise to the top of the rankings you need a concentrated period of activity immediately after launch. Once you build enough anticipation leading up to launch day, announce a free download period that only lasts 2 days or less. Give people a reason to flood your item and make it easy for them find the link they need. Having a digital version of your book for the kindle store and for Amazon increases the likelihood of hitting #1 tremendously.

 

5) What’s the status?

By now you get it. You NEED to get your message out on social media. Hopefully you’re already building a tribe and reaching people with your message. To keep the rankings moving up the line on launch day you’ll need to clear your schedule and get ACTIVE on social media that day especially. Keep your readers and potential downloaders aware of your rising ranking. People love to be part of something that is moving in the right direction. As the book launches and rises in the ranks be sure to screen shot it and spread the word. Get people excited and get ready for it to sky rocket.

 

Follow these tips and you’re well on your way to being an International Best Selling Author!

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Really?! You’re watching another video about procrastination?

You’re doing it again aren’t you? You’re cruising the interwebz instead of getting down to business. Well I’m with you. I’ve been meaning to get this blog post written for weeks now. In theory the new website is going live in less than a week!! If we can pull it off, it will be running smooth in time for the big book launch party on Thursday night. “Activate Your Life” hit number #1 on Amazon across several categories almost instantly so we actually have something to celebrate!

So why is it so down to the wire? Admittedly I likely pushed the timeline of a year’s worth of work into 3 months to take full advantage of the visibility of the new book. When a good wave finally emerges you ‘turn on it’ and try to have the best ride possible whether you’re feeling ready or not. That said, I could have worked on it for 10 minutes here and there over the last few weeks and it would have been done and I could be hanging out soaking in the few remaining days of sun here in Portland, Oregon.

In this video we explore some thoughts as to why we tend to put things off and what we can do to activate our natural tendencies as a species so we take on the behaviors that will truly serve us. Give it a watch but (here is a top tip) Use the options on the video to speed it up so you can get back to taking the actions that will truly allow you to feed the flow of your life and business!

 

 

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