Storybrand.ai is HERE! The Evolution of StoryBrand®: Why “Guides” Are Transforming into “Coaches” and what to consider when hiring a coach

Big changes are coming to the StoryBrand Guide program. It used to be that if you wanted the best in the business to help you ‘clarify your message’ you looked no further than your local Storybrand Guide. Well… those days are over forever.

Soon, “StoryBrand Guides” will be known as “StoryBrand Coaches,” a shift that marks a crucial evolution in the world of brand messaging and business strategy! With the rapid rise of AI in the marketplace, this transition is more relevant (and immediate) than anyone imagined.

Why the change? Let’s break it down.

Adapting to the AI Era

Paul Kuthe and Donald Miller

Donald Miller, author of Building a StoryBrand, originally released in 2017, has always emphasized the power of clear, customer-focused messaging. But as the business landscape evolves, so must our tools. This January, the best-selling book will receive an update alongside the release of StoryBrand.ai—a game-changing resource that will revolutionize how businesses create content.

The tool is out today and if you want the full checklist of what it can do (and what you should have for your business) we’d be happy to send it to you.

With StoryBrand.ai, you’ll be able to input critical information about your business, and the tool will generate everything on the checklist from website copy to lead generators and nurturing emails.

It sounds like magic, right? But here’s the catch: What you put into the tool directly influences the quality of the output.

Want to know another secret…? You’ll still need to take what the tool produces and edit and build it out for your business!

The Human Advantage: Curating vs. Creating

As Donald Miller wisely states, “AI can create, humans curate.” It’s not enough to rely on technology alone. You need a strategic mind that knows how to tailor and refine AI-generated content to fit your business’s unique needs and the marketplace. A well-trained StoryBrand Coach is not just a copywriter; they’re a strategist and an advocate for your brand’s long-term success. They’ll ensure the content produced isn’t just passable but exceptional, resonating deeply with your target audience.

At Tributary Coaching®, we understand that great marketing isn’t just about spinning words. It’s about developing a comprehensive strategy that supports your business’s growth and leadership WHILE ALSO bringing your team along for maximum alignment and authenticity. We’re here to help you use AI tools to their fullest potential, crafting messaging that inspires action and sets your brand apart.

Why You Need a StoryBrand Coach

Many businesses think a website or clever marketing copy will be their golden ticket to growth. The reality? It takes a comprehensive approach that aligns your messaging with your business goals, team dynamics, and future aspirations. That’s where a coach comes in—not just to craft content, but to elevate your entire strategy AND put it into action.

Navigating the murky waters of business growth is no cakewalk. Countless “gurus” may promise quick fixes, but only a seasoned coach can dig into the heart of your operations and leadership. We work alongside you, ensuring every move is strategic and geared toward sustainable growth.

Ready to Take the Next Step?

Don’t settle for just a good storyteller when you could have a business partner who’s invested in your success. Building a StoryBrand’s updated version will soon be available, and you can purchase it through our resource page. But why wait to get started? Book a free call with us today to clarify your message and learn how to maximize existing AI tools for your business.

Hire a coach, not just another copywriter. Your future self—and your business—will thank you.


Download the new StoryBrand Marketing Checklist

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